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Katz Media: Building Corporate Culture from the Top Down
Katz Media, the country's largest media representation firm, serves as a liaison between advertising agencies and media outlets nationwide including more than 2100 radio stations, and 350 television stations. An industry leader for 114 years, Katz Media's commitment to its core values has driven broad brand recognition in the market and built a corporate culture that engenders a high level of employee satisfactionConsistent with its commitment to employee programs, Katz Media has had a sexual harassment prevention program for many years. Beyond important coverage of the legal issues, topics such as promoting respect and fostering communication resonated with Katz Media's corporate culture. Says Barbara Kurka, vice president of human resources, "Katz Media has long recognized the value of having training at all levels of the organization."With 1400 employees in 21 offices nationwide, the costs of continuing with consultant-led, in-person training seminars were prohibitive. As a result, Katz Media began searching for a more cost-effective approach to company-wide training.
Katz Media Identifies the Syntrio Solution
Networking with HR professionals nationwide, Kurka identified e-learning as the solution that would meet Katz' needs: compelling content delivered nationwide via a learning management system capable of tracking each employee's progress. While her HR team was reviewing content from multiple providers, Kurka asked Katz Media's IT team to review various technologies and delivery platforms. Katz Media's review included a number of companies providing web-based training. Katz decided the company offering the most compelling solution was Syntrio.
"Syntrio's solutions appealed to Katz Media on multiple levels," said Kurka. "Syntrio offered highly interactive and relevant courseware; a full-featured, scalable learning management system and hosted services. In addition, Syntrio's courseware contained embedded dynamic variables, enabling Katz Media to customize modules with company information relevant to harassment prevention training, including Katz' policies, employee handbook, and intranet information."
Syntrio Plus: Effective Implementation Drove Early Results, Easy ROI Analysis
Syntrio's implementation team launched Katz Media's online learning center within a week, migrating all employee data into Syntrio's hosted learning management system, and providing Katz Media employees immediate access to Preventing Sexual Harassment: A Guide for Managers and Employees. Within six months, every Katz Media employee nationwide had completed both the training and assessment.
How is success of e-learning analyzed? In each implementation, Syntrio consults with clients to identify training objectives and works in tandem with every client to ensure those objectives are achieved. In Katz Media's case, Barbara Kurka sought 100% participation with the goal of enhancing a collaborative working environment free of the stereotypes, misconceptions and inappropriate conduct prevalent in many corporate cultures today. Syntrio's learning management system allowed Kurka to track and measure each employee's participation. Says Kurka, "Our goals were realized. Positive feedback to the training included many employees stating that Katz Media's proactive training was an excellent way to build morale.